Twitter's new NFL live show #NFLBlitz premieres tonight on the league's @NFL account. Last year, Twitter held the rights for the NFL's Thursday night games, but Amazon snagged those streaming rights this season in a deal believed to have rung in around $50 million. Instead, the platform is getting a 30-minute long news and analysis show that will air Monday to Thursday every week through to the Super Bowl.
The show, hosted by NFL Network's Marc Istook and Erin Coscarelli will feature everything from breaking news to fantasy projections to pregame analyses. And for prime time games and particularly important match-ups, #NFLBlitz will also air pregame dispatches via Periscope.
For those who enjoyed watching NFL games on Twitter last year, fret not because the platform still has something to offer when it comes to live games. Stadium's 24/7 sports livestream launched on Twitter last week and the site is also working in a weekly WNBA stream, an MLB analysis show, PGA Tour coverage as well as a pro athlete-fan interaction show called #Verified.
You can catch the first episode of #NFLBlitz at 7PM Eastern.