Twitter is the latest to fill your feed with auto-playing video ads
The beta is over; now every #brand has access to the advertising tool.
![](https://s.yimg.com/ny/api/res/1.2/eUpRa1s5bYx0nPQWyZXeAA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYzMg--/https://o.aolcdn.com/images/dims?crop=3500%2C2304%2C0%2C0&quality=85&format=jpg&resize=1600%2C1053&image_uri=http%3A%2F%2Fo.aolcdn.com%2Fhss%2Fstorage%2Fmidas%2Fe83e329f2284b9abd6af716615ca9279%2F204536086%2FRTX2QA9V.jpeg&client=a1acac3e1b3290917d92&signature=f756acaeafabff782876d993a9b257d89be727d7)
Your Twitter feed is going to get even busier thanks to the microblogging service unlocking auto-playing video ads for advertisers. Starting today Video Website Cards are available to every ad-buyer. In limited beta tests (like the one embedded below; videos don't seem to work with embeds), Twitter has found them pretty successful, with a 200 percent higher clickthrough rate compared to the leading standard. So yeah, expect to see an awful lot more of these coming soon. Just wait until #brands start combining these with 280-character tweets. Suddenly, paying for Tweetbot doesn't seem like a horrible idea.
Beauty in bold. #FTYPE
— Jaguar USA (@JaguarUSA) June 26, 2017