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Pioneer and Canada partner to ensure musicians get paid for DJ play

The Kuvo app automatically feeds music metadata to royalty payment systems.
Timothy J. Seppala, @timseppala
October 20, 2017
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Pioneer DJ wants to make sure electronic artists get paid for the remixes you hear at the dance club. The company's Kuvo entertainment service has partnered with Canada's performing rights organizations (PRO) and the Society of Composers, Authors and Music Publishers of Canada (SOCAN) to beam music metadata into other PROs, according to a press release. Apparently this won't cost DJs or venues a thing, either.

"After testing Kuvo extensively at one of Canada's largest electronic music nightclubs, Coda in Toronto, SOCAN has welcomed the implementation of the service at any venue in the country wishing to use it," the statement reads.

Given how much music DJs put into a set and the very nature of the mashups they create, ensuring everyone gets their fair share of royalties can be pretty difficult. KUVO seems like a pretty elegant way of addressing that.

Club goers stand to benefit as well. If you hear a song on a night out and don't want to deal with how flaky Shazam can be, if you have the Kuvo app installed on your phone, you'll be able to see what's playing.

The service is already being used in Austria, Belgium, Spain and the UK. This marks its first implementation in North America.

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