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Send your love around the world in this box

The silliest way to tell someone you love them since getting a lower back tattoo of their face.
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LoveBox is a French messaging startup that, in exchange for $120, will let you send messages of love to your amour... or your paramour. Simply hand your beloved one of the boxes, pair it to your phone with the companion app, and you're all set. Then, when you're out and about, you can send text-message length missives back home, for the box to receive over WiFi.

Gallery: Lovebox hands-on | 6 Photos

On the front of this boîte d'amour is a little plastic (or paper) heart that'll spin whenever a communication is received. Then, once the box is opened, the recipient will see a dot matrix display embedded into a mirror that shows both the message and their own face. Yes, that is actually what you're meant to be using this thing for, we haven't made a mistake.

Lovebox: Hands-on

The story, because of course there's a story, is that company founder Jean Gregoire was going to the US. Afraid of leaving his loved one alone for an extended period of time, he developed the technology for her alone. Then, at some point afterward, he decided that he wanted to share his invention with the rest of the world.

Considering that you could do the same thing with a $10 dumbphone, the ratio of money to utility here is pretty damn out of whack. But then romance was never about cold, hard calculations -- it's about showing how devoted you are to your loved one and that budgetary concerns don't matter.

But, just so we're clear, you're a dummy if you buy one of these instead of just sending a text message the normal way. Even if you are deep in the throes of love.

Nick Summers contributed to this post.

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After training to be an intellectual property lawyer, Dan abandoned a promising career in financial services to sit at home and play with gadgets. He lives in Norwich, U.K., with his wife, his books and far too many opinions on British TV comedy. One day, if he's very, very lucky, he'll live out his dream to become the executive producer of Doctor Who before retiring to Radio 4.

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