If you can't beat 'em, use 'em. That seems to be the logic of Panasonic and now Sony, which is announcing its first OLED TV. The XBR-A1E Bravia uses a trick we just heard about from LG Display, which embeds a sound system within the screen itself. That's thanks to the thinness of the OLED panel, which Sony claims makes for an "unmatched visual and aural experience" called Acoustic Surface. The OLED TV will be available in 55-, 65- and 77-inch models.