GoPro CEO: Karma returning as the 'ultimate GoPro'

The company's drone is coming back, followed by a 360 GoPro.

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    2016 was a tough year for GoPro. I spoke with the company's founder and CEO, Nick Woodman, about the challenges surrounding that Karma recall, how the company hopes to come back from that and future plans for 2017. Woodman wasn't shy about admitting the recall was "embarrassing." But he's optimistic that there's still a place for Karma. The company is determined not just to put it back on the market but make it more competitive than before with new features and updates -- potentially as soon as its relaunch (likely in February).

    Beyond Karma, Woodman spoke about his plans for VR video. People are already using GoPro's to make 360 content, so unsurprisingly, his focus is on making those videos easier to share. Woodman's vision is a future where you record your activities with one multi-lensed GoPro, creating a spherical video. You'd then simply watch that back on a phone. As you move the phone around, your motion would be tracked, and the app would spit out a matching 2D video for sharing. "With VR, 360 video will be the ultimate GoPro," says Woodman. "And If I'm saying we're calling this the ultimate, ultimate GoPro, you can imagine our focus and dedication on it."

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    James began writing for music magazines in the UK during the '90s. After a few failed attempts at a DJ career, he carved out a living reviewing DJ and music production gear. Now he lives in the Bay Area, covering drones, fitness tech and culture, though he keeps his DJ gear plugged in and on show. You never know.

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