For people who don't care about football, watching the Super Bowl is mostly about enjoying the overhyped commercials that happen during the event. (That and the half-time show.) Naturally, tech companies see this as an opportunity to connect with mainstream audiences, leading them to spend millions of dollars on cheesy ads. A good example of that is T-Mobile's Super Bowl LI spot featuring Justin Bieber, in which he promotes the carrier's unlimited plans by showing off his "#UnlimitedMoves." Yup, we know.