Latest in Entertainment

Image credit: Getty Images/iStockphoto

Hollywood again considers $30 early movie rentals

We're talking 'two weeks after the theatrical premiere' early.
1139 Shares
Share
Tweet
Share
Save

Sponsored Links

Getty Images/iStockphoto

Slowly, movie studios are putting the pieces in place for reducing the time between a film's theatrical run and when you can watch it at home. The latest step toward this is news that Warner Bros. would be cool with people watching its movies as soon as 17 days after theatrical debut, according to Variety. That privilege would come with a $50 price tag -- the same price Napster founder Sean Parker proposed over a year ago for his Screening Room service.

That price is too high though, and other studios are angling for something that won't induce sticker shock. Rather than offer expensive immediacy, the current counteroffer from Fox is a 30-45 day gap between theatrical release and rental, with a $30 price tag. If that number sounds familiar, that's because it's been kicked around since at least 2011. Universal doesn't have a price in mind yet, apparently, but wants movies to make their way home within 20 days.

As Variety notes, thanks to anti-trust laws, each studio has to come to agreements with theater chains individually. Understandably, theaters are worried that if movies make their way home too early and too cheaply that people will abandon hitting the theater in general. As such the key demand is that home video sales stay on track with the 90 day gap between debut and Blu-ray availability for at least five years. What, getting sprayed in the face with real water during a rainy scene in a movie isn't enough to lure you back to the multiplex?

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1139 Shares
Share
Tweet
Share
Save

Popular on Engadget

MIT experts find a way to reduce video stream buffering on busy WiFi

MIT experts find a way to reduce video stream buffering on busy WiFi

View
Twitter is displaying China-made ads attacking Hong Kong protesters

Twitter is displaying China-made ads attacking Hong Kong protesters

View
'Rainbow Six: Siege' adds a 'Fortnite' style Battle Pass

'Rainbow Six: Siege' adds a 'Fortnite' style Battle Pass

View
Three UK rolls out 5G home internet access in London

Three UK rolls out 5G home internet access in London

View
Sonos' portable smart speaker leaks in greater detail

Sonos' portable smart speaker leaks in greater detail

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr