Despite the questionable appeal of watching movies two months after they come out in theaters for $30 a pop, The Hollywood Reporter reports Warner Bros., Sony, Fox and Universal are going ahead with their premium video on-demand scheme. According to the always helpful unnamed insiders, DirecTV will be launching the service nationally at the end of April, with Walmart-backed Vudu and a regional launch by Comcast soon after. Company Town mentions movies like The Adjustment Bureau, Paul, or Just Go With It could be among launch titles. There's no word on DRM although apparently Paramount has taken a pass specifically due to piracy concerns -- theater owners aren't happy either -- so we'll just wait and see if the quality of scene rips suddenly make a jump by this time next month. Either way, expect some new variation of Gregor and his lap giraffe to make an appearance soon.