With new rivals on the market, Amazon has to do something to help its Alexa devices compete. Until now, Amazon has not given third-party developers access to what you say to the voice assistant. Google Home, though, does. According to sources reported by The Information, Amazon is currently looking at opening up this private transcript data to its developers, which could help them build better voice apps for Alexa. It would also raise serious privacy concerns for users. It's a delicate balancing act between user privacy and developer access, of course, but with rivals like Google and Apple getting into the smart speaker game, Amazon needs to keep its early lead.