Despite corralling the likes of Sony and TCL into using its high dynamic range tech, it seems not everyone is interested in Dolby Vision. In April, Samsung bucked the trend by announcing its upgraded HDR10+ open standard. It also managed to snap up Amazon as its first video streaming partner. Fast-forward several months, and now the tech giant is looking to widen its net. In partnership with 20th Century Fox and Panasonic, Samsung will start licensing HDR10+ in January. Together, the trio will attempt to lure TV, Blu-ray, and set-top box manufacturers away from Dolby, to their fold.