Razer is best known for its gaming PCs, but everyone knew what its acquisition of smartphone startup Nextbit meant: The company wanted to get into handsets too. The big question was, how does Razer, which prides itself as a gamer-first company, actually build a gamer-first phone? Few phone makers have bothered trying, and those that did — like Sony and Motorola — didn't find the success they were looking for. Razer's approach is a little different. With its new $699 Razer Phone, the company tried to balance pure power with a handful of fascinating hardware features. In doing so, Razer has built a gaming phone that you don't have to be a gamer to appreciate when it launches on November 17.