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US appeals court says Tinder Plus pricing is discriminatory

A California appeals court has swiped left on ageism.
Rachel England, @rachel_england
January 31, 2018
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They say all's fair in love and war, but those that have used Tinder will probably disagree. And that includes Allan Candelore, a man suing the dating app over the pricing of its premium service, Tinder Plus. Candelore and his lawyers argue that charging $9.99 a month to users under 30, and $19.99 a month to those over 30, is age discrimination, and violates two California laws: the Unruh Civil Rights Act and the Unfair Competition Law.

Tinder co-founder Sean Rad said, "Our intent is to provide a discount for our younger users", and while a lower court agreed with him, a California appeals court reversed the decision in a lengthy statement that suggested "some older consumers will be 'more budget constrained' and less willing to pay". Then, in a "how do you do, fellow kids?" move, the court concluded its opinion on the previous ruling with "Accordingly, we swipe left, and reverse". It's not yet clear how this judgement will affect pricing in the future -- we've reached out to Tinder for comment.

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