Latest in Business

Image credit:

YouTube labels news videos that have received government funding

The rollout will likely be imperfect, the company warns.
Swapna Krishna, @skrishna
February 2, 2018
Share
Tweet
Share

Sponsored Links

Ryhor Bruyeu

YouTube has been making efforts to improve its transparency, which is why anyone viewing news broadcasts on the platform may notice a change starting today. If a news video has received any public funding or government support, YouTube will show a notice below the video. This only applies to videos that are uploaded by news organizations.

The feature starts rolling out today for US users only, and YouTube cautions that there may be bumps in the road to its implementation: "We don't expect it to be perfect," the release said. Eventually, the company plans to expand this feature. In the meantime, users can use the "send feedback" option to flag imperfect implementation.

As the landscape between online news and ads becomes more muddled, increasing transparency is an important step to take. Both Twitter and Facebook have put regulations into place that require people who run political ads to disclose who is behind them. It's good that YouTube is taking action as well.

In this article: business, google, youtube
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Amazon Web Services outage is affecting major sites and apps

Amazon Web Services outage is affecting major sites and apps

View
The best TV deals we could find for Black Friday

The best TV deals we could find for Black Friday

View
'Mortal Kombat 11' DLC brings back three actors from the 1995 movie

'Mortal Kombat 11' DLC brings back three actors from the 1995 movie

View
Sony's fantastic WH-1000XM3 ANC headphones reach a new low of $200

Sony's fantastic WH-1000XM3 ANC headphones reach a new low of $200

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr