Watch ASUS' Zenfone 5Z launch in under 9 minutes!

The Z is for Zenmoji.

When you're going up against serious mobile heavyweights, carving out a little bit of MWC for yourself can be tough. Maybe that's why ASUS held its Zenfone 5/5Z launch on the second day of the show (and that's not counting the pre-event press days). Either way, company CEO Jerry Shen was more than happy to enjoy his time on stage and tell us all about what's new with Zenfone. Catch up on the whole affair right here.

Catch up on the latest news from MWC 2018 right here.