Latest in Gear

Image credit:

Musical.ly drops its stand-alone live streaming app

It's folding the feature into its main app.
Jon Fingas, @jonfingas
June 13, 2018
Share
Tweet
Share

Sponsored Links

TechCrunch

Musical.ly may be blowing up as a social video service, but it's scaling back the amount of apps it offers. The company has informed TechCrunch that it's dropping its stand-alone livestreaming client, Live.ly, and rolling its features into its main lip-syncing app. Fire up Live.ly now and you'll only be steered toward a download for Musical.ly. Eventually, Live.ly will disappear from mobile app stores altogether.

The transition has been somewhat abrupt -- users didn't get much of a heads-up before Musical.ly disabled its stand-alone live client, and the core app's feature is only being rolled out in stages.

Despite the hiccups, Musical.ly is adamant that it's devoted to livestreaming. It noted that most live viewers were already watching in the Musical.ly app -- this is just consolidating effort, it argued. Of course, this is also coming mere days after Facebook introduced its own lip sync app, threatening Musical.ly's business. If it didn't focus all of its energy into its main app, it risked being overshadowed and facing a fate similar to Snapchat's.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Watch OSIRIS-REx take a bite out of asteroid Bennu's surface

Watch OSIRIS-REx take a bite out of asteroid Bennu's surface

View
'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

View
Jabra's ANC update for the Elite 75t earbuds is now available

Jabra's ANC update for the Elite 75t earbuds is now available

View
Garmin's new smartwatch lets streamers show real-time heart rates

Garmin's new smartwatch lets streamers show real-time heart rates

View
Amazon Echo (2020) review: Small in stature, mighty in sound

Amazon Echo (2020) review: Small in stature, mighty in sound

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr