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Instagram will let brands sell products through videos

Some videos in your Feed will now come with a product list.
evrim ertik via Getty Images
evrim ertik via Getty Images
Mariella Moon
Mariella Moon|@mariella_moon|November 15, 2018 11:00 AM

Instagram has added even more shopping features just in time for the holidays... and that could be good or bad, depending on your buying habits. First of those new features is the Shopping collection, which you can use to build gift or shopping lists right inside the platform. When you see products you like in Stories or your Feed, simply tap on its tag and tap the new Save icon that pops up in the bottom right corner.

Instagram shopping features have also made their way Feed videos, which means you'll likely start seeing shopping tags at the bottom of brands' promotional videos. Tapping on those tags will show you the video's product list. In the past, businesses had to post videos as Stories if they wanted to take advantage of Instagram's shopping features.

Finally, the platform has redesigned the Shop tab for businesses to include a list of all the products they've featured in their posts. The product listings don't only link to their respective posts, they also indicate the items' prices, so you can quickly browse through them and find something in your price range.


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Instagram will let brands sell products through videos