OnePlus weighs in on smartphone strategy and the value of trust

The startup doesn't want to take over the world overnight.

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    OnePlus released two great smartphones in 2017, but the smartphone startup is facing more and better competition than ever before. That's great for you and me, but much trickier for a startup still trying to carve out a notable niche for itself. What's a small company to do?

    In this case, OnePlus' answer is to keep making the best products it can and avoid looking at competitors simply as rivals to be crushed over time. Kyle Kiang, head of global marketing for OnePlus, joined us on our CES stage to discuss the team's strategy for building a successful mobile brand and the difficulties of developing a foundation of trust in through hardware.

    Click here to catch up on the latest news from CES 2018.

    In this article: ces2018, gear, mobile, oneplus

    Chris is Engadget's senior mobile editor and moonlights as a professional moment ruiner. His early years were spent taking apart Sega consoles and writing awful fan fiction. That passion for electronics and words would eventually lead him to covering startups of all stripes at TechCrunch. The first phone he ever swooned over was the Nokia 7610, because man, those curves.

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