Amazon's Prime Exclusive phones are decent bargains over their regular counterparts, but there has always been a catch: your lock screen becomes a billboard. It doesn't really feel like your phone with those ads and offers. You won't have to put up with that marketing for much longer, however. Amazon will sell its Prime-only phones without lock screen ads as of February 7th, and it's pushing an update this week that will strip the promos from existing phones. Amazon's app shortcuts will still be front and center once you've unlocked your phone, but you can always remove those if you don't care for Kindle books or Prime Video. Those who paid to remove ads can get refunds.