Latest in Entertainment

Image credit: Amanda Edwards/WireImage

YouTube restores Logan Paul's ad revenue following suspension

He's not off probation yet, nor is he suffering much.
709 Shares
Share
Tweet
Share

Sponsored Links

Amanda Edwards/WireImage

Apparently, YouTube's temporary suspension of Logan Paul's ad revenue was very temporary. The company has resumed running ads on the comedy star's channels this week, roughly two weeks after it cut the promos off for a string of behavior that included posting a video of a suicide victim. He's still under a 90-day "probation" that prevents his videos from showing up in recommendations for non-subscribers (both in the trending tab and notifications), and disqualifies him from the Google Preferred ad program.

However, the brunt of Paul's punishment is clearly over -- and that's not going to make critics happy. He has over 4.6 million subscribers on YouTube as we write this, which virtually guarantees large viewership even when you exclude recommendations. While that's no small amount of money (he may have lost tens of thousands of dollars), Paul didn't exactly learn his lesson the first time he was punished -- is a two-week suspension really going to change his ways?

Paul and his team have said they've reviewed and understood YouTube's community guidelines since the suspension, though the proof will be in the clips posted now that the video star can once again profit from its work.

Whether or not you think Paul has learned his lesson, the events surrounding the suspension have at least prompted reform at YouTube. The streaming giant enacted new policies intended to discourage "egregious" videos and other behavior meant purely to drive up views. YouTube had taken action in cases like this before, but the new approach could help it respond in a timely fashion, rather than waiting for the uproar to reach a fever pitch.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
709 Shares
Share
Tweet
Share

Popular on Engadget

Sony and Facebook withdraw from GDC due to coronavirus concerns

Sony and Facebook withdraw from GDC due to coronavirus concerns

View
Hasbro's flurry of 'The Mandalorian' toys includes an animatronic Baby Yoda

Hasbro's flurry of 'The Mandalorian' toys includes an animatronic Baby Yoda

View
Wirecutter's best deals: Anker's Nebula Mars II Pro projector drops to $460

Wirecutter's best deals: Anker's Nebula Mars II Pro projector drops to $460

View
'Westworld' season 3 trailer sets the stage for an AI battle

'Westworld' season 3 trailer sets the stage for an AI battle

View
HBO and HBO Max are coming to YouTube TV

HBO and HBO Max are coming to YouTube TV

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr