Despite artist Matt Furie's attempts to reclaim his Pepe The Frog character from neo-Nazis, his cartoon is still being used by the far-right. He created Pepe in the early 2000s and has described the character as a "peaceful frog-dude" whose true nature "celebrates peace, togetherness and fun." But in 2015, the far-right began to appropriate Pepe, using him as a representation of hate, white supremacy and anti-Semitism and the character became tied to racists and conspiracy theorists like Richard Spencer and Mike Cernovich. Furie has tried to reclaim Pepe through a #SavePepe campaign and by issuing cease-and-desist notices to those using its image and companies like Amazon, Google and Reddit whose sites hosted infringing content. He even tried to kill off the character last year. Now, he's going after Infowars.