Latest in Business

Image credit: Getty Images

Facebook inks deal with Warner Music for tunes in shared videos

It's the last of the big three music labels to strike an agreement with the social network.
168 Shares
Share
Tweet
Share
Save

Sponsored Links

Getty Images

Using background music that you don't own or license the rights to in a video is enough to get it pulled from Facebook. That's why the social network has been pursuing licensing deals with music labels. Now, Variety reports that Facebook has signed a deal with Warner Music Group that allows users to create, share and upload videos to Facebook containing the label's music. This wraps up the "Big Three" music labels, as the social network signed deals with Universal and Sony in December and January, respectively.

We're not sure what the terms of the deal were, but you can bet that all three licensing deals were probably very similar. Ole Obermann, the Chief Digital Officer of Warner Music Group said to *Variety*, "Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped." It's really a win-win for both Facebook and these music labels, as it presents a new revenue stream and opens up possibilities on both fronts.

Source: Variety
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
168 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
B&H sale cuts up to $350 off Apple's 2019 iMacs

B&H sale cuts up to $350 off Apple's 2019 iMacs

View
NVIDIA's latest GPU drivers pack a speed boost for 'Apex Legends'

NVIDIA's latest GPU drivers pack a speed boost for 'Apex Legends'

View
The latest 'Fortnite' weapon lets you drop heavy stuff on opponents’ heads

The latest 'Fortnite' weapon lets you drop heavy stuff on opponents’ heads

View
ThinkPad X1 Carbon review (2019): Sometimes it’s good to be boring

ThinkPad X1 Carbon review (2019): Sometimes it’s good to be boring

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr