Latest in Business

Image credit: Getty Images

Facebook inks deal with Warner Music for tunes in shared videos

It's the last of the big three music labels to strike an agreement with the social network.
168 Shares
Share
Tweet
Share
Save

Sponsored Links

Getty Images

Using background music that you don't own or license the rights to in a video is enough to get it pulled from Facebook. That's why the social network has been pursuing licensing deals with music labels. Now, Variety reports that Facebook has signed a deal with Warner Music Group that allows users to create, share and upload videos to Facebook containing the label's music. This wraps up the "Big Three" music labels, as the social network signed deals with Universal and Sony in December and January, respectively.

We're not sure what the terms of the deal were, but you can bet that all three licensing deals were probably very similar. Ole Obermann, the Chief Digital Officer of Warner Music Group said to *Variety*, "Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped." It's really a win-win for both Facebook and these music labels, as it presents a new revenue stream and opens up possibilities on both fronts.

Source: Variety
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
168 Shares
Share
Tweet
Share
Save

Popular on Engadget

Uber will restrict NYC drivers' access to app due to new regulations

Uber will restrict NYC drivers' access to app due to new regulations

View
GNU founder Richard Stallman resigns from MIT, Free Software Foundation

GNU founder Richard Stallman resigns from MIT, Free Software Foundation

View
 FCC approves first commercial use of 3.5GHz band

FCC approves first commercial use of 3.5GHz band

View
What's on TV: 'Spider-Man: Far From Home'

What's on TV: 'Spider-Man: Far From Home'

View
Russia reportedly breached encrypted FBI comms in 2010

Russia reportedly breached encrypted FBI comms in 2010

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr