Last month, MoviePass began offering a $30, three-month plan that came with an iHeartRadio premium subscription trial but limited users to just four movies per month. And when asked if the popular movie-per-day plan would be returning, MoviePass CEO Mitch Lowe told The Hollywood Reporter last week that he didn't know. But the movie-per-day plan is back and Lowe says he just didn't want people to ignore the iHeartRadio promotion. "It's marketing 101," he told Variety. "We wanted to focus everybody on this partnership promotion. If people knew the [movie-a-day] plan was coming back, they might not be interested in the iHeartRadio deal." He added that the company never planned to abandon "the flagship product that everybody loves."