The California Consumer Privacy Act aims to give California residents the right to know what kind of data companies have on them and to tell those companies not to sell their personal info. Tech companies believe that it could ruin the way they develop their products and do business. A spokesperson for Amazon told The Verge, for instance: "While we share the initiative's overarching goal of protecting consumer privacy, we are concerned by unworkable requirements that would hinder our ability to innovate on behalf of our customers."
Committee to Protect California Jobs spokesperson Steven Maviglio echoed that in a statement to Govtech. He said that bill author Alastair Mactaggart didn't consider the "workability" of his proposal and that it's nigh impossible for tech giants to comply with it. "[A]nyone who orders anything from Amazon can request where their information went, and that can not only overwhelm a large company like Amazon but also smaller ones too," the spokesperson explained. Microsoft also released a statement that pretty much said the same thing: "We believe the California measure could have unintended consequences for both businesses and consumers and that there is a better way to give consumers the privacy rights they deserve."
So far, the Californians for Consumer Privacy Act has already collected 637,000 signatures. Authorities have to be able to verify 402,468 signatures for the proposal to make it to the November ballot -- we'll know for sure after the California Secretary of State announces the result on June 25th. Even if it does make its way to the ballot, the opposition now has a lot of money to spend on campaigns to fight its approval. The Committee to Protect California Jobs, for one, plans to make sure citizens know about the potential impact it may have on jobs in the state if companies choose to up and leave for another HQ.