Starting next week, you might come across more YouTube ads that don't come with the option to skip to the video you want to watch. The video-sharing website has announced through its official Creator Insider account that it's rolling out non-skippable ads to all the channels that can already monetize their videos. YouTube first made the feature available to a select few as an experimental option. Now, the company says it's releasing it to everyone in the YouTube Partner Program, so creators can get the chance to earn more money. After all, advertisers (unsurprisingly) tend to pay more for ads you'll have to watch in their entirety.