Latest in Gear

Image credit: Will Lipman Photography / Apple

Apple's luxurious Watch Edition is no more

Fans of luxury will have to 'settle' for stainless steel.
208 Shares
Share
Tweet
Share
Save

Sponsored Links

Will Lipman Photography / Apple

Do you insist on having only the finest materials in your smartwatch? You might be disappointed after today: As hinted at in leaks, the arrival of the Apple Watch Series 4 has marked the end of the luxurious Edition models. From now on, you'll have to "settle" for stainless steel models if you want a little flash. It's a good thing there's a new gold-hued steel model, then.

We've asked Apple if it can comment on the reasons behind the departure. However, it might be a simple matter of perceived value for the price. While it wasn't surprising that Apple dropped solid-gold models after the first generation (few people could justify buying a $10,000 watch that would be obsolete in two years), the ceramic Series 2 and Series 3 variants were also tough sells. They actually looked less ostentatious than the steel versions, and you were still paying well over $1,000 for a device that didn't accomplish much more than an aluminum model. Simply put, Apple looks like it's focusing on the watches that are most likely to sell.

Nonetheless, there will be some who'll miss the Edition. Watch aficionados often prize ceramic because it's both lighter than steel and considerably more scratch-resistant (albeit more prone to breaking after a violent impact). This was the model you got if you wanted a watch whose looks held up long after you took it out of the box. You could get the black stainless steel model for a mix of luxury and resilience, but it's just not the same. The Apple Watch still caters to horologic enthusiasts -- it's just not serving the kinds of enthusiasts willing to spend large sums on materials that few people might notice.

Follow all the latest news from Apple's 2018 iPhone event here!

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
208 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Google Chrome now offers better theme customization and tab grouping

Google Chrome now offers better theme customization and tab grouping

View
Leaked screenshots show how Apple's tracker tags might work

Leaked screenshots show how Apple's tracker tags might work

View
Tesla targets Nürburgring EV record next month

Tesla targets Nürburgring EV record next month

View
Mark Zuckerberg visited Donald Trump at the White House

Mark Zuckerberg visited Donald Trump at the White House

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr