Latest in Gear

Image credit: NBCUniversal

NBC's WatchBack video app rewards you for sharing viewing habits

Are you willing to trade some data in return for watching free shows?
272 Shares
Share
Tweet
Share

Sponsored Links

NBCUniversal

The rumors of NBCUniversal launching a rewards-based streaming video app were true. The network has released a free, currently iOS-only WatchBack app that offers a chance to win prizes if you create a profile (complete with viewer preferences) and watch certain full-length shows, such as E!'s Ashlee+Evan. At the moment, each featured episode gives 10 viewers $100 worth of points they can redeem at outlets like Amazon, Best Buy, Macy's and Target.

You'll also find internet-only content from the likes of BuzzFeed and CollegeHumor. The feeds are personalized to your tastes in addition to promoting the latest shows.

This isn't yet another streaming video service, at least not in the usual sense. Rather, it's both a promo tool for NBCU's latest programming and a way of garnering input that wouldn't normally be available with conventional TV. The network is using Nielsen's measurement tools to track viewing habits, for instance. While you're not providing extensive detail about yourself, you're effectively volunteering to feed data to NBC and open yourself to its marketing efforts.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
272 Shares
Share
Tweet
Share

Popular on Engadget

Google Home update leaves some speakers unusable

Google Home update leaves some speakers unusable

View
BYU researchers extend WiFi range by 200 feet with a software upgrade

BYU researchers extend WiFi range by 200 feet with a software upgrade

View
Apple TV+ adaptation of 'Foundation' will star Jared Harris and Lee Pace

Apple TV+ adaptation of 'Foundation' will star Jared Harris and Lee Pace

View
Google wants to be your guide to Champions League soccer

Google wants to be your guide to Champions League soccer

View
Scoot makes its new single-seat mopeds available in Los Angeles

Scoot makes its new single-seat mopeds available in Los Angeles

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr