Last month, a study published in the Journal of Developmental & Behavioral Pediatrics described just how prevalent advertising is in apps geared towards children, and its findings have now led three Senators to ask the FTC to investigate. Senators Ed Markey (D-MA), Tom Udall (D-NM) and Richard Blumenthal (D-CT) sent a letter to the commission today, citing the study's findings and urging the FTC to act.
"The FTC has a statutory obligation to protect consumers from unfair and deceptive advertising practices. That responsibility is all the more urgent when the potential victims of such practices are children," they wrote. "As parents increasingly permit kids to engage in online games and apps for entertainment and fun, it is imperative to ensure that these playtime options are compliant with existing laws."