"We hope through new system design and strong implementation we could guide game companies to better present mainstream values, strengthen a cultural sense of duty and mission, and better satisfy the public need for a better life," said Feng Shixin, a senior official of the ruling Communist Party's Propaganda department.
The suspension was initiated by the country's overhauled gaming watchdog amid fears over violent content and addiction. Naturally, today's move was welcomed by Tencent, which saw its shares dip by more than 20 percent in 2018, reports Reuters. As a result, the company was forced to restructure its business back in October for the first time in six years. Other video game publishers including Japan's Nexon and Square Enix and South Korea's Netmarble Corp. also saw their shares climb in the wake of the announcement.
"This is decidedly inspiring news for the entire industry," Tencent said in a response. "It affirms the regulators' determination to promote positive and standardized management, and set the direction for the entire cultural industry."
China is the world's largest gaming market, but it also imposes strict censorship rules over video games. Titles must adhere to socialist core values, Chinese traditional culture and moral rules -- while also toning down sexual and violent content.