AT&T is facing quite the pushback over its decision to label its upgraded LTE network as "5G Evolution," and not just from rival carriers (yes, including Engadget parent Verizon) taking cheap shots at a competitor. However, it's determined to stick by its decision. In an interview with Tom's Guide, the company's Igal Elbaz defended the decision. AT&T had been "pretty public" about what it was doing for some time, he said, and the indicator helps them know they're in an "enhanced experience" coverage area. He added that all of the provider's relevant hardware investment was "5G ready," so it just had to flick a software switch to enable the new technology on its end once both the code and devices were available.