Twitter claims that its new in-app reporting feature will cut down response times by 60 percent. If Twitter decides you broke its rules, you receive a notification with the tweet in question, along with the rule in violation and a link to its guidelines. You then have the choice of either removing or appealing the tweet. If you choose the appeals process, a write-in box appears that lets you add any context that the moderators may have missed.
In an example GIF, Twitter shows a user being suspended after making a violent threat. In their appeal, the user explains that the "threat" was actually a joke about a video game directed at a friend.
A faster, in-app appeal feature is part of a larger effort by Twitter to be more transparent about how it manages harmful behavior. The company has been struggling for years on how best to get a hold on the rampant abuse that pervades on its platform. Twitter has finally been more active in the last year or so, and more changes are sure to follow. Labeling tweets that violate its abuse terms was one method recently discussed by Twitter's head of legal Vijaya Gadde. Color-coded replies, which can help you ignore replies by users you don't follow, are being tested as part of an overall initiative to make the site more conversational.
Some tactics already explored by the social media giant included changing its algorithm to rank the health of conversations and purging accounts by white nationalists and other hate groups. The company also changed the way it displays reported tweets so people can understand why enforcement actions were taken. As Twitter ramps up its enforcement efforts, more benign behavior inevitably will get swept up in the process. The new reporting feature will likely make it easier for innocent users to make a fast return online.