Who do you think is most likely to switch to value-for-money phones like the Pixel 3 and OnePlus 6T? Former iPhone users balking at iOS or top-tier pricing? No -- it's prior Samsung owners, according to a study. Counterpoint Research estimated that ex-Galaxy users represented 51 percent of Pixel 3 buyers and 37 percent of 6T customers in the fourth quarter of 2018. While there were iPhone converts, they were much smaller slices of the pie at 18 percent for the Pixel and 16 percent for the 6T.