Latest in Gear

Image credit: Amazon

Amazon's 'Live Mode' lets you try on makeup via its app

So you know exactly how that lipstick is going to look on you before you buy it.
364 Shares
Share
Tweet
Share
Save

Sponsored Links

Amazon

Cosmetics giant L'Oreal announced last year that it was buying augmented reality beauty app maker ModiFace. Since then it's deployed virtual makeup try-ons across a number of its own brands, allowing shoppers to test different shades of makeup in a live video or selfie of themselves. Now, the AI-powered beauty technology is coming to Amazon.

From today, Amazon mobile users in the US and Japan will be able to try out Live Mode via the Android app, with iOS slated for launch later this year. Using the front facing camera, shoppers can digitally try on different shades of lipstick, thanks to AI-powered analysis of information provided by make-up brands, as well as images and descriptions found on social media.

This isn't the first wave AI has made on the beauty landscape. Last year Target unveiled its at-home makeup studio, while IL MAKIAGE has developed a shade-matching algorithm that aims to find your perfect makeup shade without ever seeing your face. And on the skincare side of things, Neutrogena announced its 3D scanning face app for perfect-fit sheet masks earlier this year. The way we choose and purchase cosmetics is changing, so it makes sense that a retail giant as big as Amazon would get in on that sooner rather than later.

In this article: amazon, entertainment, gear, home, mobile, services
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
364 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Nubia’s $529 dual-screen phone is now available in the US

Nubia’s $529 dual-screen phone is now available in the US

View
Leaked 'Fortnite' Chapter 2 trailer showcases a new map and boats

Leaked 'Fortnite' Chapter 2 trailer showcases a new map and boats

View
Microsoft starts inviting people to try Project xCloud

Microsoft starts inviting people to try Project xCloud

View
Twitter temporarily banned pro-Trump meme creator Carpe Donktum

Twitter temporarily banned pro-Trump meme creator Carpe Donktum

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr