Latest in Entertainment

Image credit: Bill Hinton via Getty Images

Facebook introduces a scam ad reporting tool in the UK

And it's dedicated £3 million to anti-scam initiatives.
83 Shares
Share
Tweet
Share
Save

Sponsored Links

Bill Hinton via Getty Images

Facebook has launched a new reporting tool designed to tackle scam ads. The feature lets UK Facebook users flag online ads that link to dubious get-rich-quick schemes or questionable cryptocurrency sales, which will then be reviewed by a dedicated anti-scam team. Facebook has also earmarked £3 million for anti-scam initiatives run by financial charity, Citizens Advice.

The feature comes as a result of action taken by British consumer finance champion, Martin Lewis. He filed a lawsuit against Facebook last year after his face and brand was used by scammers to tout fake cryptocurrency schemes. Lewis dropped the lawsuit earlier this year after the platform pledged to step up its efforts against scam ads.

Facebook's scam ad reporting tool

From today, all UK Facebook users will have the option to select "Misleading or scam ad" underneath the "Report Ad" menu accessed via the three dots in the ad's top right corner. The ad will then be reviewed and removed. Lewis praised the new feature, noting that it gives more tech-savvy individuals the opportunity to help others.

"Millions of people know a scam when they see it, and millions of others don't," he said. "So now, I'd ask all who recognise them to use the new Facebook reporting tool, to help protect those who don't -- which includes many who are vulnerable."

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
83 Shares
Share
Tweet
Share
Save

Popular on Engadget

The best consoles, games and accessories for students

The best consoles, games and accessories for students

View
Recommended Reading: Taylor Swift and Spotify are... best friends?

Recommended Reading: Taylor Swift and Spotify are... best friends?

View
Hitting the Books: We can engineer the Earth to fight climate change

Hitting the Books: We can engineer the Earth to fight climate change

View
The Morning After: Hands on with Disney+ 4K and HDR streaming

The Morning After: Hands on with Disney+ 4K and HDR streaming

View
Ask Engadget: What are the best outdoor navigation apps?

Ask Engadget: What are the best outdoor navigation apps?

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr