Latest in Gear

Image credit: Tinder

Snapchat's first swipeable lens is an AR partnership with Tinder

It's a promotion for Tinder's "Swipe Night" choose-your-own-adventure experience.
138 Shares
Share
Tweet
Share
Save

Sponsored Links

Tinder

Tinder recently launched Swipe Night, an app that lets you choose your own adventure by -- wait for it -- swiping left or right. If you want to check out the experience without actually downloading Tinder, Snapchat has you covered with the new Swipe Night Lens. It will give users a sneak peek at the experience by bringing up various scenarios from Swipe Night and letting you swipe left to "save yourself" or swipe right to "save the world," according to Tinder.

"The Lens was built specially for Swipe Night to recreate for Snapchat users the swiping experience from the new interactive show," Tinder says. "Each directional swipe will bring the user to a different Snapchat experience, depending on their choice."

The lens will arrive along with the six-episode series Swipe Night, which debuts On October 6th at 6 PM with a new show coming every Sunday. Tinder calls it an "apocalyptic adventure" that puts you into a first person role as a member of a group. At key points, you'll need swipe left or right to make choices that will drive the direction of the plot, with only seven seconds to decide. Your decisions will apparently have real-life consequences, as they'll be added to your profile so matches can see how you'd handle a disaster.

Tinder is directly targeting Gen Z with the experience, calling it "an entire experience that speaks their language. Snapchat is already popular with that demographic, and by teaming with the social network, the company no doubt hopes to tempt non-users to download its dating app.

Tinder Snapchat Swipe Night

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
138 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
US says digital assets are covered by money laundering and disclosure laws

US says digital assets are covered by money laundering and disclosure laws

View
San Francisco's proposed office would prevent 'reckless' tech rollouts

San Francisco's proposed office would prevent 'reckless' tech rollouts

View
Porsche's Macan EV will fully replace its gas counterpart in a few years

Porsche's Macan EV will fully replace its gas counterpart in a few years

View
Crowdfunded case will give your Windows PC that Mac Pro look

Crowdfunded case will give your Windows PC that Mac Pro look

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr