For Amazon, this is the first time the company has allowed its customers to use Alexa and Amazon Pay together in this way, in India or anywhere else in the world for that matter. In some ways, however, it's not surprising to see Amazon add bill payments to Alexa in India before anywhere else. The company has in the past sometimes prioritized the country ahead of the US for major feature releases. For instance, before it updated Alexa to speak Spanish in the US, the company added support for Hindi. Moreover, as TechCrunch notes, India is an important Amazon Pay market, thanks in part to help from the Indian government. In 2016, when the government stopped the circulation of some of the country's banknotes, it said one of the reasons for the move was to promote digital payments.