Latest in Gear

Image credit: Comcast

Comcast revives 'E.T.' to hawk cable and internet service

Get ready to have your childhood memories sullied.
319 Shares
Share
Tweet
Share

Sponsored Links

Comcast

Tech companies often like to mine nostalgia for a few quick bucks, but Comcast is probably pushing that emotional exploitation a little too far. The telecom has posted a short film that reunites E.T.'s namesake alien with human pal Elliott to pitch Xfinity internet and TV service. Yes, it's exactly as cheesy and manipulative as it sounds -- it shows E.T.'s comic struggle to adapt to tablets, voice remotes and VR (complete with that music), and basically rehashes major themes of the 1982 movie in the space of four minutes.

Comcast quotes Henry Thomas, the actor who plays Elliott, as saying that the short gives fans "everything they want out of a sequel" minus the parts that "could destroy the beauty of the original." Thomas, we love you, but that's just not true -- it doesn't really advance the story (apart from showing that Elliott raised a family) and reduces a Spielberg classic to a marketing tool for a company with an anti-consumer reputation. It won't completely sour your childhood memories, but we'd suggest watching the original movie afterward as a palate cleanser.

Verizon owns Engadget's parent company, Verizon Media. Rest assured, Verizon has no control over our coverage. Engadget remains editorially independent.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
319 Shares
Share
Tweet
Share

Popular on Engadget

Google makes its Titan security keys available across Europe

Google makes its Titan security keys available across Europe

View
Groupon is done selling you junk

Groupon is done selling you junk

View
Watch jetpack pilot Vince Reffet set a new altitude record in Dubai

Watch jetpack pilot Vince Reffet set a new altitude record in Dubai

View
Judge dismisses Huawei lawsuit against 'unconstitutional' federal ban

Judge dismisses Huawei lawsuit against 'unconstitutional' federal ban

View
Your Google Fit stats are now just a swipe away

Your Google Fit stats are now just a swipe away

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr