Latest in Gear

Image credit: Thibault Camus/AP

Facebook stands firm on decision not to ban lying political ads

But it will give users more control over which ads they see.
1145 Shares
Share
Tweet
Share

Sponsored Links

Thibault Camus/AP

Facebook has come under considerable fire for its political ad policy, which essentially gives politicians free rein to post whatever they want with no regard for the truth. In an effort to quell concerns in the lead-up to the 2020 election, the company is rolling out new features for users to control how much political advertising they see.

Although the platform will fact-check ads from political action groups, it has not taken down ads containing misleading information posted by political campaigns. In a blog post, Facebook announced it will not reverse its policy allowing politicians to post untrue ads, on the basis that "we don't think decisions about political ads should be made by private companies."

Other internet companies disagree, however, with Google banning the targeting of political ads last year and Twitter banning political ads altogether. In addition, Google has also banned deepfakes from ads. All of this at least draws a line in the sand regarding advertising which contains misinformation and lies.

Instead of banning such ads across the platform, Facebook has opted to introduce new tools for users to limit the way they interact with political ads. The company has expanded its Ad Library tool, an archive which shows all the political ads running on Facebook or Instagram, by adding information on approximately how many people ads reach.

In the future, Facebook will introduce a control into Ad Preferences which people can toggle to see fewer political and social issue ads. It will also roll out a option which users can enable to prevent ads being served to them based on Custom Audiences lists, which allow the targeting of audiences based on demographic data.

Facebook argues that this greater transparency is more beneficial than banning misleading ads, although these features won't stop politicians from using the platform to spread blatant lies.

Source: Facebook
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1145 Shares
Share
Tweet
Share

Popular on Engadget

EA's game servers went down this morning

EA's game servers went down this morning

View
‘Frontline’ documentary tackles Jeff Bezos and the ‘Amazon Empire’

‘Frontline’ documentary tackles Jeff Bezos and the ‘Amazon Empire’

View
Eight ‘Kingdom Hearts’ games make their debut on Xbox One

Eight ‘Kingdom Hearts’ games make their debut on Xbox One

View
 Google is bringing Stadia to 18 new phones, including the Galaxy S20

Google is bringing Stadia to 18 new phones, including the Galaxy S20

View
Alex Garland’s new show wants you to be scared of tech again

Alex Garland’s new show wants you to be scared of tech again

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr