Hey, good morning! You look fabulous.
James Bond movies have an... interesting dynamic when it comes to product placement. In recent times, there have been fewer Aston Martins and Rolexes. There was that awkward Virgin Atlantic flight (oh, hi Richard Branson), the Heinekens and the weird glut of Sony devices; in recent years, it has been a Sony Pictures co-production. That is, until now. With the delayed-due-to-coronavirus No Time to Die (the most millenial of Bond movie titles) there's a new partner, which means new money-making opportunities.
And here comes Nokia. Well, here comes Nokia phone owner HMD. It was Bond's mobile brand of choice a few decades ago -- Daniel Craig used a Nokia 8800 in 2006's Casino Royale. Now Nokia's are, apparently, back, even if James isn't brandishing one, yet.
A forthcoming Nokia ad will include Lashana Lynch's character, 00 agent Nomi, completing a mission with the help of the company's as-yet unannounced 5G flagship phone. It doesn't quite have the gravitas of Bond, however, but I'll withhold judgment until I see the ad.
Sony once offered millions to Craig to pose with its latest phone ahead of the release of Spectre, a few years ago. That didn't happen. According to a leaked email, Craig wasn't on board, apparently noting that: "James Bond only uses the 'best...' the Sony phone is not the 'best.'"
How much does HMD have to spend on marketing?