Michael B. Jordan is Alexa's voice (and body) in Amazon's Super Bowl ad

“I literally couldn’t imagine a more beautiful vessel for Alexa to be inside.”


Ahead of Sunday’s match between the Kansas City Chiefs and Tampa Bay Buccaneers, you can watch the ad Amazon will air during the Super Bowl. Titled Alexa’s Body, it features an Amazon employee and the company’s new $100 Echo model. Oh, and Black Panther star Michael B. Jordan makes an appearance too.

The ad starts with the fictional employee praising the design of Amazon’s latest smart speaker. “I literally couldn’t imagine a more beautiful vessel for Alexa to be... inside,” they say of the 2020 Echo, her train of thought drifting off as a bus pulls up outside, its side plastered with an ad for Jordan’s new Prime Video series, Without Remorse. We then see a couple of scenes with Jordan as Alexa, the best one coming towards the middle of the ad.

“Things are getting way too wet around here!” the designer’s frustrated husband remarks after she asks Alexa to turn on the backyard sprinklers and Jordan gets soaked. Even if you don’t find the hijinks funny, you gotta hand it to Amazon. They found a way to put an ad within an ad and get the most out of what was likely a very expensive TV spot.

To be clear, Amazon isn’t coming out with a Michael B. Jordan voice pack for Alexa, though we could see the company doing something to that effect if the public asks for it. After all, if Google could get John Legend to record some lines for Assistant, why can’t Amazon do the same with Alexa and Jordan.