At Universal Studios in Los Angeles tonight, Tesla CEO Elon Musk showed off the company's solar roof-top panels, a new $5,500 Powerwall 2 high-capacity residential battery pack, and the Powerpack 2 for businesses.
Musk and company have been teasing these photovoltaic cell-embedded rooftop panels for a few weeks. The event was probably timed as an grand explanation for why it's important that the automaker acquire Solar City. Musk said that if the merger doesn't go through, the launch of the new tiles will be difficult.
During the event, Musk talked about the price of the panels -- sort of. He said that the "installed cost is less than a normal roof and the cost of electricity." But there was no concrete pricing announced noting that it's difficult to put a price on what it'll cost for every house. Of course a price per square foot would have been helpful. Ultimately, the company plans to sell the tiles directly to customers instead of working with home builders.