, Apple's , wants you to know that it's still going strong. The app sends users a notification at a different time each day, prompting them to drop everything and share photos taken with their phone's front and rear cameras simultaneously. You have a two-minute window to do this, with the idea that you'll share authentic updates from your life (you likely won't have enough time to fix your hair or find a spot with great lighting first). Your friends are notified when you post late or retake your photos.
This approach has caused some teething issues. It has led to people sharing mundane photos of their computer screens or taking out their phones simultaneously during a class, as reported recently. Citing data from an analytics company, the publication suggested that the app's user numbers have nosedived by around 61 percent in recent months to under six million as the novelty factor waned and started to copy BeReal.
On its new blog, BeReal claims it actually has more than 20 million daily active users. In , the BeReal team notes it has been quiet as it's been busy. "But [that] means people have been guessing about what we’ve been up to and how things are going, and not always accurately," the post reads.
Meanwhile, BeReal has debuted a feature that could lead to an uptick in engagement and perhaps keep wavering users onboard. , which the company is testing in the UK before expanding to the rest of the world soon, allows users to post two extra snapshots per day at times of their choosing — as long as they share their regular BeReal on time.
The move could undercut the spontaneous authenticity that BeReal strives for, as it will give users a chance to pose for and edit their extra posts. However, BeReal notes that it may make changes to the feature.