During its upfronts presentation on Monday, Fox told advertisers about a new animated series that leans on two buzzwords that you've definitely heard even if you don't know what they are: blockchain and NFT. Krapopolis, from Community and Rick & Morty creator Dan Harmon, is "an animated comedy set in mythical ancient Greece" following gods, humans and monsters trying to coexist.
Where the crypto-buzz comes in is in several ways. Fox is launching its own NFT company, Blockchain Creative Labs, along with the show to "create, sell and manage NFTs, tokens and digital goods." As such, Krapopolis will be the first show ever "curated entirely on the blockchain."
What does that mean exactly? Well, other than representing a way to cash in on the show's popularity (assuming it follows the path of Rick & Morty sending fans chasing collectible tie-ins), it's also about advertising. The Hollywood Reporter quoted Fox CEO Charlie Collier telling advertisers that "just as we’re doing this for our own animation, we will also help your brands connect directly with fans and enthusiasts through NFTs. With and for you, Fox will help art meet brands meet technology"
KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Centered on a flawed family of humans, gods and monsters that tries to run one of the world’s first cities without killing each other. Fully owned and financed by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT business. The company will launch a dedicated marketplace for KRAPOPOLIS that will curate and sell digital goods, ranging from NFTs of one-of-a-kind character and background art and GIFs, as well as tokens that provide exclusive social experiences to engage and reward super fans.