Beginning today, Facebook users in the US can watch official music videos on Facebook. The music videos will appear in the News Feed, and Facebook is launching a Music section in Facebook Watch, where you can explore videos by genre, artist or mood.
In the coming weeks, we can expect music video premieres from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50. Updated Artist Pages should make it easier to find and browse music videos by your favorite musicians.
Facebook says it worked with partners in India and Thailand to build the foundation for the music videos. Last year, rumors circulated that Facebook was negotiating music video rights with major labels. Now, thanks to partnerships with Sony Music Group, Universal Music Group, Warner Music Group and others, music videos will be available in the US.
Facebook says it plans to build more “unique social experiences” and ways for musicians and fans to interact. With tours and festivals canceled, sharing official music videos in Facebook Watch could be another way for artists to connect with their audiences virtually.