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Some Facebook users are about to start seeing Instagram Stories

The merging of the apps continues.
Karissa Bell, @karissabe
September 4, 2020
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INDIA - 2020/09/02: In this photo illustration a Facebook logo  seen displayed on a smartphone with an Instagram logo on the background. (Photo Illustration by Avishek Das/SOPA Images/LightRocket via Getty Images)
SOPA Images via Getty Images

The line between Facebook and Instagram continues to blur. The company is testing a new feature that allows users to view Instagram Stories from the main Facebook app.

The new feature, which was spotted by Twitter user @ec_wife and confirmed by Facebook to social media consultant Matt Navarra, is “a limited test for now.” While Facebook has allowed users to cross-post their Instagram Story to Facebook for some time, the latest test works a bit differently.

With the change, Instagram users can choose to make their Stories viewable to their followers on Facebook as well. The company notes that it requires both sides to opt-in and link their Facebook and Instagram accounts together. “People on facebook who don’t follow you on Instagram can’t see your Story,” Facebook says in a screenshot of the feature. “You’ll see story views and replies on Instagram.”

In other words, Facebook friends who also follow you on Instagram can view both your Instagram and Facebook Story without ever leaving the Facebook app. 

The test comes as Facebook continues to blur the lines between Instagram and its main social network. The company is also working on merging messaging between the two apps, which is all part of a larger plan to link its “family of apps” more closely together.

Update 9/4 5:45pm ET: In a statement, a Facebook spokesperson confirmed the test and said that it “respects all existing privacy settings.”

“We’re testing a new feature that gives people the option to view stories from Instagram on Facebook, making it easier to view moments from people you care about, regardless of what app you’re using,” the spokesperson said. “To see Instagram Stories on Facebook, people must have their accounts linked and opt into the experience. This feature respects all existing privacy settings, and people on Instagram can choose to not have their story visible on Facebook. This is a limited test for now, and we’ll be listening to feedback from our community.”

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