Google mobile search results get ‘continuous scrolling’ treatment

The tweak is rolling out in the US first.

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Igor Bonifacic
October 14, 2021 1:13 PM
In this article: news, gear, internet, Google, web, search, mobile
Google closeup logo displayed on a phone screen, smartphone on a keyboard is seen in this multiple exposure illustration, the company's symbol is globally recognized. Google, LLC is an American tech giant, a multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies in the U.S. . Amsterdam, the Netherlands on October 22, 2020 (Photo by Nicolas Economou/NurPhoto via Getty Images)
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You’ll soon have an easier time scrolling through search results on your phone. In the US, Google is rolling out a tweak that does away with the “See more” prompt you’ve had to tap on previously to load additional search results on mobile devices. Now, when you get to the bottom of a set of results, the company’s search engine will instead automatically load the next page for you, allowing you to continuously scroll until you find a website you want to visit.

You should see the change on both your mobile web browser and the Google app for iOS and Android. Per TechCrunch, the company is staggering out the rollout of the feature, so you won’t be able to scroll through every set of results, at least not initially. The change follows a redesign of mobile search Google released at the start of 2021.

While most usually find what they’re looking for quickly, Google notes some people view as many as four pages of search results before they click through to a website. The company suggests the move to continuous scrolling should be particularly helpful to those who tend to ask more open-ended questions of its search engine. It’s also a tweak that brings the platform more in line with modern feed-style apps like Instagram and TikTok.

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Google mobile search results get ‘continuous scrolling’ treatment