Latest in Gear

Image credit: Instagram

Instagram's expanded Guides highlight products, places and posts

They're also available to everyone.
Jon Fingas, @jonfingas
November 17, 2020
57 Shares
Share
Tweet
Share

Sponsored Links

Instagram Guides walking through a beauty care product
Instagram

Instagram’s Guides are now useful for more than offering self-care tips. The social network has expanded Guides to everyone, and you can create them for products, places and even individual posts. You can suggest the skin care products you like to use, for instance, or recommend a favorite destination for when it’s safe to travel again.

You can find guides in profiles, and share them either as Stories or DMs with your friends. Not surprisingly, Instagram is using this as a hook for shopping — product Guides can feature in the Instagram Shop hub.

Guides are Instagram’s next push into deeper, long form content after IGTV, and the expanded categories make its ambitions clearer. While the product guides could clearly help it make more money in the short term, this is also about keeping you engrossed in content rather than simply scrolling through your feed. That, in turn, could keep you from drifting toward rival social apps.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
57 Shares
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Curiosity rover finds evidence of ancient megafloods on Mars

Curiosity rover finds evidence of ancient megafloods on Mars

View
SpaceX prepares Starship SN8 prototype for high-altitude test flight

SpaceX prepares Starship SN8 prototype for high-altitude test flight

View
CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

View
'Mortal Kombat 11' DLC brings back three actors from the 1995 movie

'Mortal Kombat 11' DLC brings back three actors from the 1995 movie

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr