Instagram brings its fundraiser tool to Reels

The feature is being rolled out in more than 30 countries as part of Meta's Earth Day efforts.

Thomas Trutschel via Getty Images

Instagram is rolling out the option to create and donate to fundraisers through Reels. Users in more than 30 countries can now add a link for people to donate to more than 1.5 million nonprofits. The fundraiser tool has been available in Stories and on livestreams for the past couple of years.

The feature was announced as part of Meta's Earth Day efforts. Meta says that more than 4 million people have donated over $150 million through Instagram and Facebook to support environmental protection and nonprofits fighting against climate change. The most popular environmental causes, based on the overall number of donors, are The Ocean Cleanup, World Wildlife Fund and (one that's close to my heart) Sheldrick Wildlife Trust.

Most donations made on Instagram last year were under $20. Meta covers the payment processing fees for charitable fundraisers, so every penny that users donate goes to nonprofits.

Elsewhere, Meta announced that it's adding more features to its Climate Science Center. It will highlight actions people can take in their day-to-day lives to combat climate change. The center will also shine a spotlight on data visualizations showing country-level emissions. The Climate Science Center is now available in 150 countries.

Across Instagram, Facebook and Messenger, Meta has released stickers and profile frames to help people show their support for environmental causes. In addition, the company revealed the nine organizations that will receive funding from a $1 million grant program to help them fight climate misinformation. Meta also announced the Sustainability Media Academy, a project to help Asia-based journalists build expertise and develop authority on sustainability issues.