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Netflix drops its free trial promo in favor of other marketing approaches

Instead of free trials, now Netflix has a website that offers free samples from its original TV shows and movies.
Richard Lawler, @Rjcc
October 13, 2020
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POLAND - 2020/06/15: In this photo illustration a Netflix logo seen displayed on a smartphone. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)
SOPA Images via Getty Images

As Netflix nears 200 million subscribers globally, it’s shaking some things up when it comes to marketing. In the US it’s offered a free trial period for years — remember when Netflix streaming came bundled with new games? — that gave full access to the streaming library for up to 30 days, but as TV Answer Man points out, that is no longer available.

A Netflix Help page encourages potential users to simply sign up and reminds them that they can cancel at any time, but curiously doesn’t point out the free portal Netflix recently added that contains a selection of shows and movies anyone can watch without paying. As for the competition, Disney+ ended its free trial subscriptions in June.

In a statement, a Netflix spokesperson said “We’re looking at different marketing promotions in the U.S. to attract new members and give them a great Netflix experience.” Variety notes that in some areas it phased out free trials a couple of years ago, while in other countries, like South Korea, it still has a limited-time free offer.

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