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Philips' new smart toothbrush adapts to your brushing style

The Sonicare 9900 Prestige will automatically select the appropriate mode for you.

image of the new Philips Sonicare toothbrush
Daniel Cooper
Daniel Cooper|@danielwcooper|January 11, 2021 9:19 AM

At CES today, Philips is announcing a new flagship toothbrush that it hopes will stand toe-to-toe against rivals from Oral-B and others. The company says its new Sonicare 9900 Prestige uses “AI” to monitor your oral health and brushing style to better protect your teeth from decay. Using “SenseIQ,” the new smart brush will sense how hard you press against your teeth and adjust the intensity of the vibrations to suit. 

The company said that “most of us apply too much pressure while brushing,” with the new unit designed to mitigate that tendency. And the new brush head has a new set of angled bristles that, says Philips, will remove 20 times more plaque than existing models. The Sonicare app offers real-time guidance on how people should best clean their teeth, and the more you use it, the more personalized your recommendations.

Over time, the software will be able to offer weekly, monthly and even annual progress reports. Even better is that the brush’s new travel case (made from leatherette) comes with its own integrated USB-C port for easier recharging on the go. We’re still waiting to hear when you’ll be able to buy one, and how much it’ll cost to own, but we imagine it’ll be a decent chunk of change for a flagship brush. 

Philips' new smart toothbrush adapts to your brushing style